March 31, 2026
Open Up - Guest: Masha - Elite Makeup Artist

Discover the inspiring story of @Masha.Glow, a renowned makeup artist who transitioned from Russia to Canada, and rose to lead fashion week productions and high-profile campaigns. In this episode, she shares her journey, industry secrets, and tips for aspiring artists. This episode reflects a blend of personal stories, practical industry tips, and motivational insights for aspiring and professional makeup artists alike. Whether you're seeking inspiration, technical advice, or a deeper understanding of the beauty industry, this conversation with Masha offers valuable perspectives. Chapters: 00:00 - Introduction to Masha Glow’s journey from Russia to global fashion stages 02:27 - Childhood influences and early passions in community activities 04:12 - Deciding to pursue makeup artistry versus other careers 05:30 - How makeup helps boost confidence and mental well-being 06:31 - Sacrifices made early in her career and balancing passion with work 07:36 - Moments of doubt and overcoming industry challenges 09:53 - Preference between bridal and runway makeup 11:28 - Her most memorable breakthrough moment at New York Fashion Week 13:09 - Experience at Fashion Week: team dynamics and chaos management 14:27 - The importance of positivity and professionalism in the industry 15:43 - How social media changed her work and connection with clients 16:36 - Maintaining relevance and mental resilience at the top of her game 18:02 - Favorite tools, products, and her approach to skincare and makeup 19:01 - What motivates her daily and her emotional connection to her work 22:54 - Backstage prep, dealing with chaotic moments, and staying organized 26:36 - Her creative process when designing makeup looks and visualizing concepts 28:39 - Tips for flattering makeup based on facial features and personal style 30:03 - Her daily makeup routine and product recommendations 32:12 - The impact of Instagram in building her brand and supporting real beauty 36:34 - Her vision of legacy and how she hopes clients feel after her work 38:01 - Advice to her younger self: trust your instincts and take immediate action 38:56 - Rapid-fire beauty confessions and personal preferences 40:16 - Her thoughts on latest trends: neon glam, glitter, and natural glow 42:37 - Common makeup mistakes, myths, and realistic expectations 44:20 - Wildest makeup horror stories and industry surprises 48:53 - Your kit essentials when missing crucial items backstage 54:28 - Fun scenarios: bold makeup decisions in unconventional settings 57:14 - Her opinion on experimenting with new techniques during industry events 61:38 - Creating historically accurate makeup looks for film and TV 63:16 - Iconic figures she’d love to transform and her favorite muse 66:30 - Never Have I Ever: funny and unexpected moments in her career 68:31 - Makeup for clients requesting unrealistic or impossible looks 70:11 - Her stance on trendy and controversial makeup styles 73:29 - What makeup has taught her about herself and her growth 75:31 - Final words of advice and how to connect with her online Key Frameworks & Mental Models: Trusting intuition in career decisions The importance of authenticity in branding Managing chaos with mindfulness techniques Building resilience through continuous learning Resources & Links: Charlotte Tilbury Iconic Nude Lip Liner Makeup Forever HD Palette Fenty Beauty Collection Connect with Masha: https://www.instagram.com/masha.glow


